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About DGiT

DGiT is an innovative online tool to help tourism operators and Regional Tourism Organisations maximise the value they get out of domestic tourism.

Colmar Brunton was contracted to undertake research and develop the online tool, which included surveying 5,901 Kiwis on their leisure travel habits to understand the different types of domestic travellers, including their motivations for travel.

DGiT can be used in conjunction with additional domestic market data, including the ‘Domestic Travel View Report’ found here.