Activate Here


“Often the wins of our industry are focused on the international market, yet the domestic market has a much easier conversion for regional New Zealand.”

 Warrick Low, Venture Southland


Chinese New Zealanders domestic travel survey 2018 - Trace Research (NZ)
More than 90% of Chinese New Zealanders took at least one domestic holiday trip in the past 12 months, spending approximately $315 million,

Tourism 2025 growth framework  
The tourism industry’s growth framework, which aspires to grow annual tourism turnover to $41 billion by 2025.

Tourism Industry Aotearoa 
The only independent association that represents all sectors of New Zealand's large and diverse tourism industry. TIA is leading the Activating Domestic Tourism project with support from industry partners.

Tourism Satellite Account 2017 – Stats New Zealand 
The annual TSA provides a picture of the role tourism plays in New Zealand, including spending by domestic tourism.

Monthly Regional Tourism Estimates – Ministry of Business, Innovation & Employment 
The MRTEs measure the expenditure of domestic and international visitors in regions across the country. Users can filter the information, e.g. by country of origin, tourism product grouping such as accommodation, passenger transport and retail sales, and by year. 

Commercial Accommodation Monitor – Ministry of Business, Innovation & Employment 
Total domestic (and international) guest nights spent in short-term accommodation (hotels, holiday parks, backpackers and motels), by month and year.

Provincial Growth Fund and Regional Growth Studies– MBIE 
Studies to identify regional sector and commercial growth opportunities