“The DGiT data is robust and drills down to give some very valuable domestic tourism insights, both for the local sector, as well as for Otago Museum.”

Caroline Cook, Director, Market & Development, Otago Museum and Chair, DunedinHOST

Activate domestic tourism and reap the benefits

DGiT is an innovative online tool to help you boost the value you get from domestic tourism.

Designed for tourism businesses and regional tourism organisations, it’s free, practical and simple to use.

DGiT identifies which Kiwi leisure travellers you should target, when they want to visit, their motivation for travel, what else they want to do and their preferred type of accommodation.

It can also suggest the best way to market to your target audience.

From family holidays to day trips, we have a tremendous opportunity to significantly increase the $65 million Kiwis spend daily on domestic travel (YE Mar 2019). DGiT is helping capitalise on this opportunity by giving you the tools to find out more about this market and encourage New Zealanders to visit more regions and travel year round.

DGiT was the first major initiative to come out of the Domestic Tourism Working Group.