Activate Here



“The new online tool will be a great asset to our business planning and marketing strategy development." 

Kirsty Phillips, General Manager – Marketing, Communications & Customer Experience, Ngāi Tahu Tourism


If you're a first-time DGiT user, watch this short video to find out how to get the most out of this online domestic tourism tool.

The FAQs will also help you get the  most value out of DGiT.

Timber Trail says DGiT is a really valuable tool - find out why in this short video.



Print your DGiT search results, or use the snipping tool to capture and save screen shots.


DGiT will identify your target domestic traveller audience and recommend the best way to market to them.

Check out the following links and websites for tips and insight to help you put your domestic tourism marketing plan into action.

Social media marketing tips  
The TIA website has links to blogs and articles with tips on social media marketing, including Facebook, Instagram, Pinterest, Twitter, YouTube and Snapchat.

How to research your market and competitors 
Advice on how to define your market and the competition, with tips on how to use statistics.

Tips on developing your unique selling points
Identify the competitive factors that differentiate your product or service from other companies’ offerings. Promote them in your marketing to stand out from the crowd.

Tips to build your brand
Your name, logo, slogan and how you sell your products or services all help to create the feeling customers get when they come across your business. Here are tips on how to build a strong brand.

Marketing & sales
Make sure your marketing plan and sales initiatives are aligned.

Digital toolkit
A Digital Media Toolkit produced by PwC, including how to develop a digital marketing strategy and measure results.

Email marketing 
An email marketing ‘how to’ guide, including lead generation and spam rules, produced by New Zealand Trade & Enterprise.